Collagen bone broth

Complete & Balanced

Made in New Zealand

Grain & Legume Free

Up to 47% Superfoods

Free Shipping $79+

When they look this good, everyone notices.

It starts with Beautiful Nutrition.

Begin Their Beautiful Nutrition Journey

Beautiful Skin & Coat Recipes

Omega 3 for Joints, Brain & Heart

Immunity & Gut Health Support

Supports Relief of Inflammation

THE LUMI PHILOSOPHY

Beauty begins within.

Beautiful Nutrition begins within, but its
greatest reward is seeing the pet you love thrive.

Beautiful nutrition

Purposefully crafted recipes that nourish from within.

Inner Wellness

Supporting wellbeing from the inside out.

Visible Beauty

Where inner wellness becomes visible beauty.

Beautiful Moments

More cuddles.
More compliments.
More joy.

Discovery Collection - an easy way to experience Lumi

Start with our Discovery Collection - discover why pet parents are making the switch.

Happy Lumi customers

Fussy Persian gives a rare 5 star rating

My cat is obsessed by Lumi pet food which is great as he is such a fussy guy and the toughest critic of all. Quality pet food is so important to me as many are coated in natural caramel, packed with binders and general nasties. I have been telling all my friends about this wonderful made in NZ new kid on the block brand. A+++

Absolutely love Lumi cat food. My cats are so fussy, and this is now the only food they will eat!

The added collagen has made such a visible difference to their coats. They look so much shinier, healthier and softer. It is so nice finding a cat food that feels good quality and that they genuinely get excited about.

Five stars from us. I would highly recommend Lumi , especially if you want something they will actually eat and that helps their coat look beautiful.

More than premium pet nutrition — this is beautiful nutrition.

Pet Beauty Journal

A cat with a beautiful coat is being touched by its owner. The cat is enjoying this so much, she has her eyes closed.

The Secret to a Shiny Coat Starts Within

on May 03 2026
It Begins Within There’s a certain kind of beauty you notice over time — a healthy-looking coat with natural softness and shine, reflecting thoughtful daily care. Because true wellbeing doesn’t begin on the surface. It begins within. Why Coat Health Is About More Than Appearance A soft, healthy-looking coat can reflect your pet’s overall nutritional balance. When their diet provides essential nutrients that help support skin and coat health, it often shows in their overall condition. At Lumi, we approach nourishment the same way you might approach skincare: thoughtfully, from the inside out. The Ingredients Behind the Nourishment Each Lumi recipe is thoughtfully crafted with functional ingredients chosen to help support skin, coat condition, digestion, and everyday vitality. Collagen-Rich Bone Broth Collagen-rich bone broth helps support skin and coat health while adding nourishment and flavour to every meal. Marine Oils (DHA & EPA) Rich in omega-3 fatty acids, marine oils help support skin health and contribute to a healthy-looking, glossy coat. High-Quality Proteins Protein provides essential building blocks that help maintain healthy skin, coat condition, and overall vitality. Biotin & Essential Nutrients Biotin, zinc, and other essential nutrients help support healthy skin and coat condition while contributing to overall wellbeing. Prebiotic Fibres Prebiotic fibres help support digestive health and overall wellbeing as part of a balanced diet. Discover the Formula Behind the Glow Lumi recipes are thoughtfully crafted with high-quality proteins, collagen-rich bone broth, and marine oils to help support skin and coat health. Designed as complete and balanced nutrition for dogs and cats, each recipe nourishes from within while helping maintain softness, shine, and overall vitality. Thoughtful nourishment. Beauty from within.