Privacy Policy

Last updated: June 2026

Lumi Pet Beauty (“Lumi”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Pet Beauty Limited collects, uses, stores, and protects your information when you visit or make a purchase from www.lumipetbeauty.com.

Who We Are

Lumi is a brand owned and operated by Pet Beauty Limited, a New Zealand company.

Website: www.lumipetbeauty.com
Email: hello@lumi.pet
Location: Bay of Plenty, New Zealand

Information We Collect

When you visit our website or place an order, we may collect personal information including:

  • Your name
  • Email address
  • Shipping and billing address
  • Phone number
  • Order details
  • Payment information
  • Subscription preferences
  • Website browsing activity and device information

Payment information is processed securely through third-party payment providers. Lumi does not store full credit card details on our servers.

How We Use Your Information

We use your information to:

  • Process and fulfil orders
  • Provide customer support
  • Manage subscriptions and recurring orders
  • Send order confirmations and shipping updates
  • Improve our website, products, and customer experience
  • Send marketing emails and promotions (if you opt in)
  • Detect fraud or protect the security of our website

Marketing Communications

If you subscribe to our newsletter or marketing communications, we may send you updates about new products, promotions, and brand news.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us at hello@lumi.pet.

Cookies & Tracking Technologies

Our website uses cookies, web beacons, and advanced server-side tracking technologies to improve your browsing experience, analyze site performance, and deliver personalized advertising.

We use third-party tools, including Shopify, Google Analytics, and Meta (Facebook/Instagram).

  • Meta Conversions API (Advanced Matching): We use Meta’s server-side Conversions API tool. Unlike standard browser cookies, this tool transmits data directly from our website’s server to Meta’s servers when you browse our store, add items to your cart, or make a purchase.
  • Data Hashing & Security: Before actions are sent to Meta, personal identifiers (such as your email address, phone number, first and last name, city, and country) are locally hashed—cryptographically scrambled into unique strings. Meta uses this hashed data solely to match your store actions with your existing Facebook or Instagram account for ad measurement and optimization. Unmatched data is deleted by Meta.
  • Meta's Role: Meta acts as an independent data controller for this processed data. You can learn more by reading the Meta Privacy Policy.
  • Managing Your Data: You can adjust cookie settings via your browser. Because server-side tracking operates independently of browser cookie blocks, you can opt out of targeted ads or manage your tracking preferences directly within your personal Facebook Ad Preferences.

Sharing Your Information

We do not sell your personal information.

We may share limited information with trusted third-party service providers that help us operate our business, including:

  • Payment processors
  • Shipping and fulfilment providers
  • Website and ecommerce platforms
  • Marketing and analytics providers
  • Subscription management providers

These providers only receive the information necessary to perform their services.

International Data Transfers:
To run our store and deliver targeted marketing, we share data with third-party service providers (such as Shopify and Meta) whose servers are located outside of New Zealand (including the United States). We take reasonable steps to ensure that these overseas recipients protect your personal information with privacy safeguards comparable to those required under the New Zealand Privacy Act 2020.

Data Security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, disclosure, or alteration.

Our website uses secure encryption and trusted third-party payment systems to help protect your information.

Accessing or Updating Your Information

You may request access to the personal information we hold about you or ask us to correct your information at any time by contacting us at hello@lumi.pet.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, or legal obligations.

Any updates will be posted on this page.

Contact Us

If you have any questions about this Privacy Policy or your personal information, please contact:

Pet Beauty Limited
Bay of Plenty, New Zealand
hello@lumi.pet
www.lumipetbeauty.com