About Us
Lumi creates premium wet food for dogs and cats, thoughtfully crafted in New Zealand with collagen-rich broth, high-quality proteins, and functional ingredients that help support skin, coat, digestion, and everyday vitality.
BEAUTIFUL NUTRITION FOR INNER HEALTH, OUTER BEAUTY
Founder Story
Nourishment that shows
I created Lumi because I wanted pets to look as healthy as they feel. True wellness should be visible — in calm skin, luminous coats and vibrant vitality.
My inspiration came from my own journey with gut health, where I experienced firsthand how anti-inflammatory foods and high-quality nutrients can transform both gut and skin health.
That experience changed the way I thought about nutrition — and made me realise our pets deserve the same thoughtful nourishment.
Because when pets are truly nourished from the inside out, their wellbeing doesn’t just improve — it shows.
— Nicky
Founder, Lumi
The glow you can see. The health you can feel
New Zealand Owned & Made
New Zealand Based Customer Support
Secure Checkout
Why Lumi Exists
Lumi was created from a simple belief: nutrition should help pets look and feel their best.
As lifelong pet lovers, we found ourselves frustrated by how many pet foods focused only on basic nutrition, while overlooking the visible signs of wellbeing that matter deeply to modern pet parents — healthy skin, a soft glossy coat, comfortable digestion, and everyday vitality.
We also noticed that many premium pet foods were designed around trends rather than thoughtful, functional nutrition.
So we created Lumi.
Inspired by the world of beauty-from-within wellness, Lumi combines high-quality proteins with carefully selected functional ingredients including collagen-rich broth, biotin, algal oil, and nutrient-dense recipes designed to support skin, coat, gut health, and overall wellbeing.
Every Lumi recipe is thoughtfully crafted to nourish pets from the inside out — because when pets feel well, it shows.
Today, Lumi is proudly owned and operated by Pet Beauty Limited, a New Zealand company committed to creating premium nutrition for dogs and cats with a focus on quality, transparency, and modern pet wellness.
Our Commitment to Quality
At Lumi, every recipe is thoughtfully crafted with a focus on quality, functionality, and everyday wellbeing.
We carefully select high-quality proteins and purposeful ingredients including collagen-rich broth, biotin, lecithin, and algal oil to help support healthy skin, coat condition, digestion, and vitality for dogs and cats.
Our recipes are developed with a philosophy inspired by modern wellness and premium nutrition — combining functional ingredients with complete and balanced nourishment suitable for everyday feeding.
We believe transparency matters, which is why we are committed to:
- Carefully selected ingredients
- Clear and honest product information
- Premium-quality nutrition for dogs and cats
- Recipes designed for both palatability and function
- Ongoing product quality and safety standards
Lumi products are proudly developed for modern pet parents who care deeply about the wellbeing, appearance, and happiness of their pets.
As a New Zealand-owned business, we are committed to building a trusted pet nutrition brand grounded in quality, transparency, and customer care.
Nutritional Standards & Compliance
Lumi products are formulated in alignment with recognized pet nutrition standards.
- Recipes are designed to meet AAFCO nutrient profiles for complete and balanced nutrition for all breeds and life stages
- Manufactured under strict quality and safety standards at a Safe Quality Food (SQF) Global Quality Standard Certified factory in Christchurch, New Zealand
- Ingredient selection and formulation follow established nutritional guidelines for companion animals
Who We Are
Lumi® is a brand owned and operated by Pet Beauty Limited (NZBN 9429047109414), a New Zealand registered company.
Customer support: hello@lumi.pet
Opening hours: Monday to Friday 8am - 5pm
Website: www.lumipetbeauty.com
We are committed to creating thoughtfully crafted nutrition for dogs and cats using premium ingredients and transparent business practices.
Lumi and Beautiful Nutrition are registered trade marks.
Registered office: 207 State Highway 30, Rotorua 3074, New Zealand
Warehouse & fulfilment: Mount Maunganui, Bay of Plenty, New Zealand
