BEAUTIFUL NUTRITION FOR DOGS
The dog everyone notices.
Premium collagen-rich wet dog food that supports healthy skin, a luminous coat and everyday vitality.
6 cans · 3 recipes · Won’t eat it? We’ll swap or refund
Collagen bone broth
Complete & Balanced
Made in New Zealand
Grain & Legume Free
Up to 47% Superfoods
Free Shipping $79+
Every beautiful moment starts with beautiful nutrition.
Beauty starts from within.
Healthy skin. A luminous coat. Bright eyes. Boundless enthusiasm. These are the visible signs of wellbeing that begin with what goes into the bowl every day.
That's why every Lumi recipe is thoughtfully crafted with collagen-rich bone broth, premium New Zealand proteins and purposeful ingredients that nourish your dog from within.
Lumi Discovery Collection Dog Food 6 × 180g – 2 Chicken | 2 Lamb & Tuna | 2 Venison
New to Lumi? Try our Discovery Collection
$29.99
Unit price $5.00 per item2× Chicken 180g | 2× Lamb & Tuna 180g | 2 x Venison 180g
Discover What Makes Them Glow
A curated introduction to Lumi—three signature recipes designed to support beautiful coats, balance, and daily wellbeing.
✦ Supports inner health, outer beauty
✦ Perfect for discovering your dog’s favourites
✦ Complete and balanced nutrition across every recipe
Our promise, in a customer’s words
Great food! Great service!
This is a really first class food with first class ingredients. Unfortunately it didn’t agree with my pup who is intolerant of many foods. Nicky could not have been nicer or more helpful about my returning it.
What makes Beautiful Nutrition different?
| Other Premium Foods | Lumi |
|---|---|
| Premium proteins with water | Premium NZ proteins with collagen-rich bone broth |
| Nourishes wellbeing | Nourishes wellbeing & visible beauty |
| Complete & balanced nutrition | Complete & balanced with purposeful ingredients |
Every dog is different. Every recipe is beautifully nourishing.
Beautiful Skin & Coat Recipes
Omega 3 for Joints, Brain & Heart
Immunity & Gut Health Support
Supports Relief of Inflammation
FAQs
Yes. Every Lumi dog recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, providing complete and balanced nutrition for everyday feeding.
Lumi is built on the belief that beautiful nutrition leads to visible beauty.
Every recipe combines premium New Zealand proteins with collagen-rich bone broth and purposeful functional ingredients such as marine microalgae oil, green-lipped mussel, biotin, zinc and prebiotics. Together, they nourish your dog's wellbeing while supporting healthy skin, a beautiful coat and everyday vitality.
Collagen is a naturally occurring protein that plays an important role in skin and connective tissues. By crafting every recipe with collagen-rich bone broth, Lumi provides an additional source of collagen alongside premium proteins as part of a complete and balanced diet designed to support healthy skin, coat condition and overall wellbeing.
Absolutely. Lumi is designed as a complete and balanced daily diet, so it can be fed on its own or alongside dry food if you prefer a mixed feeding approach.
Yes. Many pet parents enjoy combining Lumi with dry food to add moisture, variety and functional nutrition. You can feed Lumi as a complete meal or use it as a nutritious topper.
To help avoid digestive upset, gradually introduce Lumi over 7–10 days.
- Days 1–2: 25% Lumi, 75% current food
- Days 3–4: 50% Lumi, 50% current food
- Days 5–6: 75% Lumi, 25% current food
- Day 7 onwards: 100% Lumi
Every dog is different, so some may benefit from an even slower transition.
All three recipes provide complete and balanced nutrition, so the best choice often comes down to your dog's taste preferences or any specific dietary considerations.
- Chicken – A lean, highly digestible single protein recipe.
- Lamb & Tuna – Rich in naturally occurring omega 3.
- Venison – A novel protein option that may suit dogs with sensitivities to more common proteins.
Lumi is proudly made in New Zealand using premium New Zealand proteins and carefully selected functional ingredients, with recipes crafted to the highest standards of quality and safety.
Beautiful Nutrition is Lumi's philosophy that exceptional nutrition should do more than simply meet your dog's daily nutritional needs. By combining premium New Zealand proteins, collagen-rich bone broth and purposeful functional ingredients, every recipe is thoughtfully crafted to nourish wellbeing from within—supporting the healthy skin, beautiful coat and visible vitality that loving pet parents notice.
Crafted with purpose and nothing unnecessary
• No binders, gums, or gelling agents
• No fillers: no grains, legumes/chickpeas, potato or rice
• No rendered meat, fats or by-product meals
• No carrageenan
• No added carbohydrates
• No artificial colours, flavours or preservatives
